Dirty businesses and the Millionaire next door. Before we even get into the details of the Benjamin Franklin Plumbing franchise, let’s talk about the industry. Because truthfully, you need to love the industry before you fall in love with the brand—and plumbing might surprise you.

💧 The Case for Plumbing

Plumbing is one of those rare industries that checks nearly every box franchise investors are looking for—yet it’s often overlooked.

• Recession-Resistant & Pandemic-Proof: Plumbing is an essential service. When a water heater breaks or a toilet stops working, it must be fixed—regardless of the economy.
• AI-Resistant & E-Commerce-Proof: This isn’t something that can be outsourced, replaced by robots, or ordered on Amazon. Human technicians are here to stay.
• No Seasonality: Many industries struggle with seasonal revenue dips, but plumbing delivers steady, year-round demand.
• Upfront Payment Model: Customers pay by credit card, cash, or check at the time of service. That means no billing headaches or accounts receivable.
• Low Cold-Calling: Marketing is proactive and direct-to-consumer, but you're not knocking on doors. You're solving a real-time need—people are calling you.

📈 Scalable, Sustainable Growth

It’s a simple business model that scales beautifully. Want to grow? Just add another truck and technician. No need to lease a bigger space or make massive capital investments.

• Average Gross Revenue: ~$3M annually
• Top Performers: $7M to $18M+
• Multi-Unit Potential: Pair with HVAC or electrical and multiply your revenue without adding new infrastructure.

💼 What Kind of Owner Succeeds?

You don’t need plumbing experience. In fact, most franchisees don’t have a trade background.

What you do need is:

• Strong People Leadership: The top-performing owners are team builders who can recruit, retain, and inspire technicians.
• Operational Know-How: Logistics, scheduling, inventory, and dispatch experience is a plus—restaurant managers, operations leaders, and project managers thrive here.
• Sales Mindset: Technicians are incentivized to upsell and provide solutions, not just fixes. You’ll learn how to track conversion metrics and coach your team to exceed expectations.

🎓 World-Class Training & Support

Our in-house Success Academy provides job-specific training for every role: plumbers, dispatchers, managers, and call takers. And it’s not just technical—it’s all about soft skills, too.

We train:

• How to greet customers at the door
• How to provide good/better/best pricing options
• How to overcome common objections
• How to create a positive experience that earns trust—and referrals

So if you’re looking for a down-to-earth, scalable business with recurring demand and solid cash flow, plumbing might just be the best "unsexy" business you’ve ever considered.

And remember:

"Cash Before Cool."

The millionaire next door? They're probably wearing work boots.

Listen to the full Powered by Franchising Podcast with Tommy Ewing on the YouTube Powered by Franchising Channel: https://www.youtube.com/watch?v=3WNOOUirD-4